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“Šumadijska šljivovica” received the designation of geographical origin

The Ministry of Agriculture, Forestry and Water Management passed the Decision on the recognition of the production of brandy with a geographical indication, and on that occasion, a promotion was held in the “Šumadija store” in Belgrade.

Šumadija plum brandy has received a geographical indication which guarantees that brandies under this brand will 06be produced in distilleries in the region of the same name, according to a technologically strictly defined procedure and recipe, exclusively from plums from that region.

The president of the Regional Association of Brandy Producers “Šumadijska rakija”, Goran Mijailović, pointed out that this is the first decision on the recognition of a geographical indication under the new law which is harmonized with the regulations of the European Union.

The geographical indication guarantees quality to consumers, and provides producers with easier exports and better competitiveness.